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How SuperNatural Skincare began

I have always been fascinated by the skin and while it is a complex organ there are simple truths about it that I believe most skincare products and professionals fail to recognize and embrace.

As a skincare therapist

Over many years in my clinic as a dermal therapist I became increasingly frustrated with the premium skincare brands I was using and advising my customers to use. I hoped for the results that were promised but unfortunately they were seldom achieved.

In later years I found the answers as to why those results were not possible. My main concern at that time with my customers’ skin were premature ageing, loss of elasticity, hyper-pigmentation, extremely sensitised skin, dehydration and acne problems.  Which resulted from a combination of sun-damage, using the wrong products or using overly aggressive and harsh products, lack of internal hydration, dietary and gut problems. Other concerns were flakiness, skin irritations, oily unbalanced T-zone’s, enlarged pores, recurring blackheads and skin that lacked luster and health.

I remember being frustrated due to not adequately being able to help 30% of my clientèle with their skin concerns and get real results and positive long term change in their skin. So, I began researching the chemical reactions in the skin and the body due to potentially harmful and toxic ingredients in skincare, make-up, personal care and household cleaning products and food. What I discovered provided answers to my own health challenges as well as giving me an understanding of the challenges my customers were facing with their skin and their health. This was the beginning of my journey into creating my own skincare range.

Traditional vs holistic skincare approach

Our skin is an advanced organ working 24 hours a day to maintain the best state possible. While it seems to work against our (cosmetic) desires when it creates rashes, acne, hyperpigmentation, and inflamed redness, it is, in fact, doing its best to perform at optimal levels in the conditions that we create in our body or subject our skin too topically. Our skin reacts to numerous conditions we create including our mental state, environmental influences and diet which I believe is one of the biggest contributors next to stress for skin problems. No part of your body acts completely independently of another and our skin reveals our state of health.

I discovered that the traditional in-clinic approach to skincare and treating skin conditions is flawed. Why is this so important? If you know that the skin is acting appropriately, would you try to damage it more to attain a short-term cosmetically (but not physiologically) improved appearance? My belief is that we should work with our skin, feeding it with the nutrients it requires to become healthy and strong. Not destroying it, or irritating it, or inflaming it, but rather working in partnership with our skin, through the natural repair process, to remove inflammation and allow healing to occur.